I'm Noah Frank. I've spent the last two-plus years coaching people through training and nutrition — first in the gym here in Rapid City, and increasingly online with clients in other states. My approach is simple: build a plan around the life you actually have, then hold you to it week after week until the habits stick.
Why I coach this way
Most people don't fail because they picked the wrong exercise. They fail because nobody checked in, nothing was adjusted when life got busy, and the plan was never theirs to begin with. So my coaching is built on three things: a program written for you, weekly check-ins where we look at real data, and a coach who answers when you message.
Credentials and honesty
I'm currently working through my NASM CPT certification — in progress, not yet complete. I'd rather tell you exactly where I stand than pad a page with letters I haven't earned. What I do bring is two-plus years of hands-on coaching, my own training background, and a small client roster that gets real attention instead of a template.
Who I work best with
- People who want to lose fat and keep it off without a rigid, miserable diet.
- Busy professionals and parents who need a plan that fits a real schedule.
- Beginners who want someone to explain the "why" instead of shouting reps.
- Lifters who've stalled and need structure, progression, and accountability.
How to start
Every client starts with a free 30-minute call. We talk about your goals, your schedule, your training history, and whether I'm the right coach for you. No pressure, no pitch deck.